Following on from his previous release ‘Horizon’, Austrian indie-rock musician Ro Bergman has released a music video for his track ‘Clouds.’
The video centres around freedom of ideas, and the visuals of the video fully support this. Bergman explains: “The essence of the song is featured by characteristic spots from my home area. It shows and symbolise that no matter where an idea is born, it can grow and transcend all borders.”
The cinematography of the sky with moving cloud formations drives the concept home. The clouds could be construed as metaphors for ideas, and their floating, swelling and fading as the metaphorical thought process. Both this video, as well as the previous video for ‘Horizon’ have an amazing feeling of freedom, as well as lyrics of encouragement. Bergman seems to be a pretty positive guy, and we can’t wait to hear more of his work in the future.